UX research can be broken down into 2 categories: (1) quantitative research and (2) qualitative research. UX research involves applying both qual and quant methods to understand user needs, stakeholder needs, and business needs in order to design and build and launch successful products and services.

UX research is really important because without collecting both quantitative and qualitative data to understand user and stakeholder needs, there is little or no validation that a design idea could be successful in the market. User experience research is needed to validate problems and solutions with qualitative and quantitative data so that businesses can make informed decisions about how to design, build and launch products and services.

UX research is needed to validate user needs, business needs, and stakeholder needs from both a qualitative and quantitative perspective. This ensures that any product or service designed and launched can be launched with clarity and confidence around the success, usefulnes, and efficacy of that product or service.

UX research is usually needed when we need to validate either a problem or a solution. Startup conduct discovery research to better understand what the most urgent problem they should address for their target markets. User research can also validate existing products via usability testing or to validate new products and product ideas and feature ideas via A/B testing or concept testing.

It’s important to start by understanding the context of the project by talking to stakeholders leading that project. From there a diagnosis can be formed on what UX research methods might be most relevant to the project at hand, and given the timeline and the budget for that project.

It depends on the context! The first step is to understand the project context by interviewing stakeholders and understanding the business model of the product or service. Next a diagnosis can be made on what UX research method to apply. The method applied will depend on where in the design process the project is, a well as the maturity level of the project.

The UX research process is outlined in the educational videos above. It is also known as design thinking or the design thinking process.

While it is probable that quantitative UX research will be optimized by AI, it is improbable that qualitative UX research can be replaced by AI. This i because qual research requires talking to users and stakeholders and connecting with them at an emotional level. This is something computers cannot do.

Qualitative UX research does not require coding. Quantitative UX research can require coding in R or Python, as well as an understanding of statistics.

It depends! If you love talking to people then qualitative research could be a very exciting and fun job for you. If you love coding, math, and stats, then quantitative research could be a fun focus for you.

We talk through the art of storytelling in our 7-Month UX Design MBA course. You can also take our UX courses to better understand when to conduct UX research an how to present research findings. Check out our courses to learn UX research.

Check out our courses to learn UX research and how to write UX research questions.

No UX is not oversaturated! There is a lot of demand for both UX designers and UX researchers because there are still so many apps and innovations that have yet to be designed and developed!