UX #5: Why Google Maps’ urgency prepared us for AI-driven navigation

Why does Google Maps forces you to decide fast? Have you noticed how you only have a few seconds to select a faster route when the Google algorithm finds ways to optimize your travels?

That’s by design– the app wants to minimize the amount of attention you spend looking at a phone screen while driving.

As we gradually enter an era of AI-driven cars, researchers and designers are testing how AI and humans will hand-off controls to each other. How much time does a driver need during a handoff from AI? How much time does AI need to calibrate a handoff from a human driver? The reaction times of both AI and humans will be crucial to designing safe handoffs between drivers and AI in the future.Fun fact– my dad is a pilot and when 2 pilots control a plane, they handoff controls by saying it’s “your controls” or “my controls”. Would something like that work for human drivers and AI?

My name is Samaya and I’m your UX woman. Follow our Substack to get UX design challenges delivered to your inbox! I like to spill the tea from my 10-year career in UX, working for brand names like Hulu, Marvel, Meta and more. Follow UX Woman for more UX design psychology. We’re creating a 100-day series on famous UX designs from big brands and why they work. 

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UX #6: Why Fenty’s UX Changed the Beauty Industry

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UX #4: How Netflix “stole” Tiktok’s UX strategy