UX #7: Why Apple Licensed this UI Pattern & The Tech Behind It
Why Apple licensed this UI pattern and the tech behind it. Did you know that Apple licensed Amazon’s one-click buy system in 2000 for their Apple Music store?
Amazon patented the one-click buy in 1999, helping the brand become the billion dollar e-commerce giant that it is today. Amazon actually sued Barnes and Noble back in 1999 for patent infringement and the lawsuit was settled in 2002.
The idea behind the one-click buy was for consumers to be able to provide their financial information and have it be used anytime they clicked the one-click buy button. The patent expired in 2017 and other brands like Shopify and Paypal use similar instant purchase systems.
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