UX #8: How Netflix's inclusive design scaled globally during a recession
How Netflix’s inclusive design scaled globally during a recession. Netflix scaled globally during the 2009 recession thanks to service design. Netflix was able to expand to over 190 countries in 7 years. This involved being operationally-savvy.
Netflix started by expanding to other English-speaking countries like Canada and the UK, partnering with local studios to tell stories that were relevant to that locale. Based on their learnings with scaling to other English-speaking countries, they started scaling to Spanish speaking countries as well, mastering the art of co-creating with local studios and storytellers to create relevant content for each locale.
Their operational genius helped them create a global empire in just 7 years. Next, Netflix created a global distribution system online via their platform so that storytellers and entertainment studios from around the world would want to work with them!
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