UX #11:Insider leak— Will Disney spy on us to make their movies better? Ex-Disney Designer spills the tea on the AI and UX behind it.
Everyone is terrified of AI technology stealing human jobs, but Disney was quietly working on AI facial recognition tech back in 2017 to track viewer emotions as they watched a movie.
According to Mashable, Disney wanted to predict how a viewer would react to the rest of the film after scanning their reactions for just 10 minutes.
What are the implications of this type of technology? Imagine if your phone watched you as you reacted to Instagram and Tiktok videos online, informing their algorithm about when you were truly engaged versus just doomscrolling on autopilot.
How would the UX design for these types of short-form social media apps change in response to constant surveillance? Is this more scary or exciting to you when you think about it?
My name is Samaya and I’m your UX woman. Follow our Substack to get UX design challenges delivered to your inbox! I like to spill the tea from my 10-year career in UX, working for brand names like Hulu, Marvel, Meta and more. Follow UX Woman for more UX design psychology. We’re creating a 100-day series on famous UX designs from big brands and why they work.
We offer UX courses for women breaking into tech. Don’t be a stranger! Book a 20-minute call with us to see if we could be the right fit for you in terms of UX career coaching. Our 7-Month UX Design Accelerator covers:
2 months of UX research and business strategy curriculum
2 months of UX design and design systems curriculum
3 additional months of 1-on-1 UX career coaching for the job search (writing UX resumes and a clear LinkedIn profile, building a UX portfolio with 3-5 case studies, UX interview prep).
After that, we provide group coaching for life, held every 2 weeks to hold you accountable during your UX job search so that you don’t lose momentum.