UX #12:Heres the secret on how e-commerce giants like Nike use the law of proximity in UX

Here’s the secret on how e-commerce giants like Nike use the law of proximity in UX design. Nike and other e-commerce giants are masters at organizing content and information on their platforms so that users can easily find what they want to buy,

How? The law of proximity in UX states that objects that are near or proximate to each other tend to be grouped together. 

This is why every e-commerce mega-menu you see groups product categories and subcategories together. Check out this one from Nike. And this one from Addidas. 

Megamenus in e-commerce UX design are a quick way to help consumers find exactly what they are looking for, no browsing. 

Where else have you noticed the law of proximity in platforms you browse?

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